What they say

I am delighted to recommend Ali. She is an extremely accomplished businesswoman, with excellent knowledge and experience of the licensed retail sector. In my dealings with Ali, I have found her to be a creative thinker with a great deal of initiative, who adds great value to meetings and events

Rita King , Director (Pub and Leisure)
British Beer and Pub Association

Ali is an experienced licensee who has successfully developed into an expert trade consultant and entrepreneurial businesswoman. She is very perceptive and a gifted communicator. She has always done a great job for me, and consistently delivered "over and beyond" the inital brief. I have always enjoyed working with her."

Andrew Pring
Ex Editor of the Morning Advertiser and Editor of BII Business

Ali Carter is one of the outstanding licensees of her generation. She has first-rate mentoring skills and has also written first-rate articles for the magazine I edit, the Publican's Morning Advertiser. In fact, she is an one-off.

Paul Charity, Editor
Publican's Morning Advertiser

Ali was speaking at a BII event the first time I met her. I found her style of speaking inspiring and was able to easily assimilate several ‘little gems’. I was particularly motivated by the steps Ali set out for success – she made it sound so easy!
With a few basic changes and a bit of hard work I was highly commended in the National Industry Training Awards the following year (and won the year after) as well as winning several other local, regional and national awards including at the Publican Awards (Beer with food pub of the year). I have been lucky enough to hear Ali speak, read her articles and rely on her direct advice on numerous occasions. Listening and trusting Ali helped turn me into an award winning licensee.

Claire Bignell
Company Director at Hospitality Train

Her advice is based on rock-solid commercial success and she communicates with such enthusiasm! If only you could bottle it - you would make a fortune!

Nick Bish
CEO, ALMR

I worked with Ali, during my time as OD at Greene King Pub Partners, she is one of the best operators we had within our business and am pleased she has moved on to share her skills and experience. Ali is a credit to the industry and would be an invaluable resource to any leisure retail business.

Kris Gumbrell
Operations Director, Greene King

Few people know more about crafting and marketing a pub offer than Ali Carter - and she's proved it in practice!

Phil Mellows
Freelance Writer & Journalist

I have known Ali for over 15 years and have had the pleasure in working with her on numerous occasions. Progressing on from being a highly successful pub owner/operator, Ali has become one of the most talented advisers to the Public House industry. Her experience is immense and would be a superb asset to any organisation.

Neil Morgan
Director and Head of Pubs & Restaurants, Christie and Co

Palmers Brewery is pleased to work with and Recommend Ali Carter in offering bespoke professional advice to our Tenants on any issues connected to the Licensed Trade.

Tim Woodrow Tenanted Trade Director
Palmers Brewery

Ali has a 100% success rate with all our tenants who have taken their licensing qualification NCPLH with her (now known as APLH). Her professionalism and industry knowhow has has helped our tenants unlock their potential and develop thier businesses to a more profitable future. I have found her sessions inspirational, informative and insightful.

Geoffrey Denne
Harvey's Brewery